百雀羚-一刻面膜
百雀羚一刻面膜的设计背景是什么?

一刻面膜是百雀羚旗下专供三四线市场的美妆产品,纵观美妆类消费市场,以极简风格为主的设计,带来千篇一律的色块拼接与性冷淡风。而对于三四线的受众,产品的功效与拥有产品的充盈感,才是最重要的。

A moment mask is a product that is specially designed for the three or four line market. It looks at the consumer market of the cosmetics market, and the design of minimalism gives the same color patches and cold air. For the audience of the third and fourth line, the efficacy of the product and the sense of fullness of the product are the most important.



如何从产品理念中提炼设计概念?

Dere Lab 针对市场人群细分,结合一刻面膜的产品理念,结合“花型”与“瓶型”的设计概念。在传统文化中,花作为美丽的象征,每朵花的花期从绽放到凋零都受到时间的限制,充盈与珍惜的对比,将一刻面膜的产品理念传达的细致入微。

Dere Lab subdivides the market segments, combines the product concept of the instant mask, and combines the design concept of "flower type" and "bottle type".In traditional culture, flowers are the symbol of beauty. The flowering period of each flower is limited by time from blooming to withering. The contrast between filling and treasuring will meticulously convey the product concept of instant mask.


我们提炼出一系列以“花型”与“瓶型”为基础场景的概念关键词,从花的状态、花的寓意、花的力量等多种维度切入主题,总结一系列符合产品定位与理念的设计概念。

We extracted a series of concept keywords based on the "flower shape" and "bottle shape" scenes, and cut into the theme from various dimensions, such as the state of flower, the meaning of flower, and the power of flower, and summarized a series of design concepts in line with the product positioning and concept.


“花型”的概念,是一刻面膜理念的延伸,“瓶型”的概念,则是时间这一抽象概念的具象表现,两者的结合,加深了产品理念,帮助产品在目标市场有效传播。

The concept of "flower type" is an extension of the concept of "instant mask". The concept of "bottle type" is a concrete manifestation of the abstract concept of time. The combination of the two concepts deepens the product concept and helps the product to spread effectively in the target market.