Go trip is a luggage brand focusing on young travel lifestyle in China. Inspired by the loveliness and innocence of girls, the brand advocates "I believe that as long as you smile, everything will be beautiful". Go trip hopes to explore the young journey with consumers, create comfortable, easy-to-use and distinctive products, and store life stories for them. At the end of 2017, China's original luggage brand ITO acquired go trip, a powerful mid-range brand, in order to broaden its product categories.
Different from the relatively high-end positioning of ITO, go trip is aimed at younger groups (students / women). The price of the former's luggage products is more than 1000 yuan, while go trip hopes to occupy the luggage market in the price range of 100 yuan. In order to better grasp the young people, they urgently need a visual design closer to the user's personality and in line with the young aesthetic characteristics.
The growth of modern young groups is accompanied by China's consumption upgrading. They like things with high appearance value and good quality, things with original and sense of design, and things that are different and cost-effective. Combined with the moral of the brand name go trip - go includes the meaning of action, departure, yearning, courage, determination and so on; Trip includes the semantics of travel, freedom, randomness and relaxation. We think the luggage users attracted by go trip should be sensitive, pure, delicate, warm, frank and lively - action school!
We designed the logo square and round, with both a sense of skeleton and roundness, as if to express: I am powerful and can boldly face the new world. At the same time, my appearance has affinity, and I can talk to the world equally and freely. At the same time, the font design also echoes with the shape of the luggage designed by the product designer, which is relatively soft and angular. In terms of color, we choose low saturation Morandi colors - orange and light pink, with blue and high-grade gray, showing a gentle, comfortable and good visual image and highlighting the style of the brand.
According to the logo, we further designed highly characteristic auxiliary graphics to form a more complete visual image for the brand. We refine, disassemble and recombine the two letters of go into various shapes of circles. These circle marks can change color randomly and are widely used. In addition to the shooting style we defined, the colorful circle with vigorous girls can perfectly show the youth and flexibility, and the whole plane is full of visual appeal.
Go trip是国内专注于年轻旅行生活方式的箱包品牌。该品牌以少女的可爱与纯真为灵感，倡导“相信只要微笑，一切都会美好”。Go trip希望与消费者一同探索年轻的旅途，打造舒适好用，风格鲜明的产品，替他们收纳人生故事。2017年年底，中国原创箱包品牌ITO为拓宽产品品类，将Go trip这一颇具实力的中端品牌收购。