Home is composed of countless individuals with one as the unit. One is the beginning and the whole.
Home is the place of the heart. Home is your last island. Yiyu home, a small furniture brand in Hangzhou, was founded in 2013 by four designers. Furniture not only reflects a person's character and preferences, but also shows a person's understanding and attitude towards life. Yiyu hopes to express himself through the media of furniture and household products, so as to arouse the resonance of the same people. The bigger vision is to use modest strength to improve the public's aesthetic taste for home, so as to create a better life.At the start-up stage, Yiyu found derelab, hoping to build a highly recognizable visual system.
After receiving this proposition, we first created an enterprise logo. According to our investigation of Yiyu furniture, the whole style tends to be "cutting-edge" and "contemporary". Moreover, they are more exquisite in the material and shape of the products. Furniture is mostly a combination of "wood" and "iron", full of sense of industry, skeleton and strength. Therefore, we selected a representative component in the furniture, extracted its geometric lines, and then completed the logo design through replication and joint design methods. The logo designed in this way is extremely consistent with the industrial minimalism and rational aesthetics presented by Yiyu furniture. Moreover, although the lines of the logo are thin, there is a feeling of outward expansion, which looks very powerful. This is also consistent with the cutting-edge and avant-garde furniture character of Yiyu.
Then we derived VI. Similarly, we extract the local elements of furniture, then change them with design techniques, and finally form a visual vocabulary with unity and integrity.In addition, we also contributed to the style formulation of websites and publicity materials.
As a start-up company, it is often difficult to go through the process from scratch. In the case of insufficient funds and limited marketing means, only relying on strong visual output and expression can we quickly pull out the gap with peers, effectively output brand values and occupy the highland of the industry. We are very happy to help Yiyu finish this "homework" and witness its rebirth in a cool way!